In order to increase ridership, Golden Empire Transit is rolling out a pilot program to help community members get to where they are going– faster.
Over the last decade, ridership has decreased, according to GET. To help attract more passengers, GET is looking into microtransit, similar to Uber and Lyft.
“They would drop a pin just like Uber and Lyft, and we would pick them up, and we’re trying to shorten the amount of time they’re on a bus,” Deekay Fox, GET Marketing Manager said. “So instead of our Get-A-Lift service where they have to book two days in advance, they would be able to do it within 15 minutes. And be dropped off at our bus route or the location they want to from their house if it’s in the zone.”
GET says the service could be available late 2018 or early next year.
GET’s Board of Directors also approved the purchase of three new wheelchair-accessible vans at Tuesday night’s meeting. The vans are able to pick up wheelchair-bound passengers if a bus were to break down along its route.