Dozens take the annual Polar Bear Plunge at Avila Beach

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Dozens braved the elements at Avila Beach at its annual Polar Bear Plunge.

Video of the dive was sent to 17 News by viewer Steve Williams.

Organizers say it was the seventh annual plunge at Avila Beach celebrating fitness, nature, camaraderie and the start of a new year.

The video is taken from the pier where others cheered the plungers on. 

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