For some, watching the sunrise through the store-fronts on Black Friday is as traditional as turkey on Thanksgiving.
"It's just one of those things I do every year," said one shopper.
Some of the deals had folks in line by 3 o'clock Wednesday afternoon, all for a little flier guaranteeing them one of the biggest bargains.
"Compac notebook and then the laptop," said Best Buy shopper Patrick Kjack.
"I got myself a 46-inch Sony Bravia for home," said Loida Smith at Best Buy. "I got my mom and dad a 36-inch. Also got myself a Compac laptop and a Sony with a blueray."
At Best Buy in the Northwest Promenade, the line wrapped around FoodsCo to the back of the building. It took more than an hour to get everyone inside the store. Bret Nelson, best buy general manager. "The line's about the same as last year, pretty organized, we've got almost everybody in the line now."
It's a festive time, but navigating through these crowds can be kind of dangerous. Before 5 a.m. police were called to reports of a fight at the new Walmart on Panama Lane. "There were some girls like lying down so nobody would get the skinny jeans for $15," said Lilliana Leon, shopping with her mom on Black Friday.
Police say despite the crowds, there were no big problems Friday morning. There were reports of a fight at one WalMart, but "No fights here," said Target manager Aaron Haworth. Still, he said, "it was completely crazy, once the doors opened you got hundreds and hundreds of people coming in."
Some stores took a different approach to sales this year. Best Buy broke out some Black Friday bargains last Sunday to get customers started shopping. Walmart stayed open overnight and all morning, but had people lining up inside the store waiting for deals to begin at 5 a.m.