Complaints of price gouging at small WIC authorized markets

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Updated: 4/24/2012 8:21 am
More than 55,000 people in Kern County receive assistance know as WIC, which stands for "Women, Infants, and Children." 

Now, there are new allegations across
California claiming price gouging is going on in many small stores.

Recently, a small WIC authorized store in the Bay Area was charging $7.80 for a pack of 18 tortillas. 

Many regular consumers also say WIC is to blame for high food prices in many small stores which authorize WIC.

In Kern County, $40 million is spent each year on WIC funding, that’s taxpayer money.

There haven't been any reports of that much of an extreme here, but our local WIC department says they have seen overpriced items like milk and cheese at some stores. 

Christine Dodd of Clinica Sierra Vista says, "This has been brought to the state's attention. Some stores that are charging higher prices than they should and they have responded to that and they have changed the pricing schedule so they will be in comparison with other stores."

WIC is cracking down on small stores with higher prices through shelf surveying to make sure prices are controlled. 

Fernanda Salazar is a mother of two. She receives WIC assistance, and she's concerned with high food prices. "It shouldn't be happening because we are barely getting by and it shouldn't, because that is why we are getting WIC, for low income families. And, it is not fair that we are going in and thinking that we will be able to buy with this when we are not."

It's not only WIC recipients bearing the brunt of these high prices, regular consumers are too. They say WIC authorized stores give owners a license to raise prices on certain items.

California's WIC program is the largest in the country.  It has nearly 1.5 million recipients and costs our state nearly $1 billion each year.

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The views expressed here do not necessarily represent those of KGET TV 17 - In the Spirit of the Golden Empire

jodeno - 4/26/2012 8:56 AM
1 Vote
Also, when somebody uses their voucher, they have to get everything on that voucher. If it's for a loaf of bread, peanut butter and 2 & 1/2 gallons of milk, they have to get all of that. They can't just choose what they want. They can't skip the peanut butter or get just 1 gallon of milk. So they aren't exactly wasting their benefits.... NOT spending them would be a waste. I agree with jmabbott, the government should revamp WIC, who drinks that much milk?

jmabbott888 - 4/24/2012 6:36 PM
1 Vote
What some may not understand about WIC is this, the user of the WIC program has no say what-so-ever on how much the items they are buying cost, not even a brand choice. Look at cheese next time you go to a grocery store, you will see certain cheeses marked as WIC while others are not, with WIC you can only get the brand & type that is marked. What I am trying to say is the high priced items are chosen by the goverment agency that runs WIC not the ones using it. The other issue I have seen with WIC is the amount of certain products they give, I haven't met a kid & mother yet that can drink the amount of milk given by WIC. The goberment needs to revamp the program. Not sure if many know this either but many families including officers in the military qualify & use WIC, maybe those people need to be paid more for what they do for us.

changedman - 4/24/2012 1:43 PM
1 Vote
My point was obviously missed by the posters. When you are on a tight budget, as I assume people who receive assistance are probably dealing with, you look for bargains and shop at real grocery stores. Don't have transportation. You can no doubt get a bus pass from your worker. Using your benefits like it is an ever ending stream of free money is not the purpose of the benefit. Welfare and related programs are supposed to be a hand up not a hand out. If you can justify using WIC or other benefits in such a wasteful way as overpriced groceries, you are no better than our wasteful government.

sewinfool - 4/24/2012 12:05 PM
3 Votes
Changedman, what kind of man are you changed from??? Cos if you were WORSE before....oye. First off, WIC is a good program. Unlike food staps, you must buy certain foods that are actually good for you, like milk and cheese and cheerios. And it is only for women, (with) infants and children under 5. Secondly, not everyone has easy access to large grocery stores, so maybe they have to shop at the local small ones. The one you should be spewing your venom at is the local storeowner who gouges the consumer. And in case you want to spew your venom at me, no, I am not receiving WIC, and (fortunatly) never needed to be when my children were young.

jodeno - 4/24/2012 10:25 AM
3 Votes
It's not that they are willing to pay that much for tortillas, they actually have no choice. With WIC you are told exactly what you can and cannot buy. They give you vouchers (not money) with items such as milk, cheese, bread, eggs, etc. with the exact brand, size, weight, count, and so on. Once that voucher is spent, that's it. They can't just go back for more. They have to wait til the next month. A lot of people think WIC and welfare are the same thing. They aren't.

changedman - 4/24/2012 8:58 AM
2 Votes
Seriously? This tells you the mentality of WIC recipients if they are willing to pay $7.80 for tortillas with their "free" money. I guess when they run out of "free" money they just go back for more.
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